DESIGN DIRECTOR / JASON MURPHY

Welcome to the City of Zoom. This is where basketball is claimed by the fastest and owned by the defiant. Where players are feared for their quickness and known for their explosiveness. In this city metal backboards dominate the skies. Courts outnumber trees. And the rules of the game are the laws of  the land. In the city of zoom creativity is a must and power is a right. For this is where hard fouls are easy to find. Playgrounds and sick handles are as common as a cold. Welcome to the only city where a legacy of basketball supremacy has inspired a future that will reimagine the game. Welcome to the City of Zoom in New York City.